Today the sportbank project, the main investor of which is Nikita Izmailov, is one of the most popular and promising in Ukraine. It is a spacious office almost in the center of Kiev, on the walls there are monitors with the schedule of clients' activity. There are always a lot of clients, there is no routine, there is a passion for the process.
How and why the idea of creating a sportbank worked
But everything started very differently, as it was a small office with a minimum of employees and clients. But in less than 2 years serious progress was made. At the beginning of development, in the first year of cooperation with Oxy Bank, the latter was able to increase the number of active cards by 21 times.
At the moment, only up to 30% of the target has been realized. There are plans to do much more. Investor Izmailov has been in sports all his life and has built up his own capital thanks to his cooperation with BK Pari Match. That is where the attraction to the business in the field of sports came from, first of all the plan was to lure some customers, but the conversion came out to be almost zero. Although it became clear that the topic of sports makes people very happy, so the chosen niche began to develop.
Recently it is seen that HVA is becoming a trend, and clients can learn about neobank from sports communities. There are a lot of athletes and active people, they are attracted by the very idea of getting money for buying sports equipment. It is the cashback that is the company's main draw. When you spend money on sports equipment, equipment, goods or services you can get up to 10% cashback if the amount of purchases in a month is more than 25 thousand UAH. And in some cases cashback can reach 20%.
The main product is a credit card. The rate is 14,1% higher compared to the leader of this industry. Also the grace period is longer, which is up to 120 days after activation.
New services for clients are added daily and surveys concerning bank's work, service quality and service in general appear all the time. Now a team of specialists is responsible for customer service and technical support. It means that if any difficulties and questions arise you can always address to the employees of the bank to solve the problem.
Of course, in the near future the way is only on development and partnership with large companies.
If you talk specifically about the beginning of the path, it was difficult, but it was worth it. Every year the bank is increasing its own assets and the figures are quite impressive. Now other banks have begun to pay attention. In any case, experience makes it easier to come to the right decisions.